Company: Lichen Air

Product Category: Wellness Products

Product: Purificador de aire

Involvement: Product Design, Structural Engineering, Function Design Pack, Prototyping & Sampling, Initial Purchase Order Production, Certification & Compliance Support, Product Inspection & Quality Control

Background: Dr. Austin Perlmutter is an internal medicine physician, author, and internationally recognized brain health expert. With years of experience researching and teaching about mental wellness, he’s become a trusted voice on the connection between lifestyle and cognitive function. His work has reached millions globally through books, podcasts, and media. Yet his mission is also deeply personal—after witnessing the impact of Alzheimer’s disease on both of his grandparents and struggling with his own mental health challenges, Austin became committed to helping others take control of their brain health from home.

As he dove deeper into strategies for supporting brain function, Austin discovered a major but often overlooked factor: indoor air quality. Scientific research was clear—airborne pollutants could negatively impact mood, focus, and cognitive longevity. However, most air purifiers on the market lacked real evidence and in some cases made air quality worse. Disappointed by the gap between marketing and science, Austin was driven to create something better.

Inspired by his medical background, commitment to evidence-based wellness, and love for the healing nature of the Pacific Northwest, he envisioned a new kind of wellness brand—one rooted in science, designed for real impact. That vision became Lichen Air, a company devoted to improving brain health through cleaner, smarter indoor air. Partnering with HisoAir gave him the tools and technical support to bring this idea to life.

Though highly accomplished in the fields of medicine and wellness, Dr. Austin Perlmutter was stepping into unfamiliar territory when he set out to create his own air purifier. While he had previously served as Senior Director of Science & Clinical Innovation at Big Bold Health—a company focused on nutritional supplements—developing a hardware product like an air purifier was an entirely new challenge.

He was navigating a steep learning curve: from understanding HEPA filtration and CADR ratings to grasping global safety certifications, component specifications, and manufacturing logistics. As a first-time entrepreneur in this product category, Austin had the passion and scientific credibility—but lacked the technical and operational experience required to bring a medical-grade wellness product to market.

When he partnered with HisoAir, he was still in the early stages of exploring what made a purifier effective, safe, and truly differentiated. Our role was not just to manufacture a product—but to educate, support, and help him translate his vision into a high-performance, validated device he could proudly stand behind.

At HisoAir, we guided Dr. Perlmutter through a structured journey that transformed his vision into a certified, premium air purifier tailored for health- and brain-wellness-conscious customers.

From Concept to Market-Ready: Product Transformation
Working side by side with our client, we transformed the initial prototype into a refined, production-ready device. Every detail was optimized to deliver higher performance, improved usability, and a stronger market presence.

With HisoAir’s full-stack support in design, engineering, and manufacturing, the client progressed from a rough concept to a refined, production-ready product. Despite multiple challenges—including strict cost targets, high performance requirements, and complex material choices—HisoAir delivered a solution that maintained its standout specs (including an 800 CADR), passed key performance evaluations, and has now been successfully launched.

This collaboration highlighted HisoAir’s strengths not just as a supplier, but as a strategic product development partner.

• ✔ Concept → Production-ready
• ✔ Target CADR met at 800 m³/h
• ✔ Low noise, long filter life
• ✔ Full certification coverage, including CE, ETL, FCC, UL, CA Prop 65, ENERGY STAR, and AHAM DOE
  
• ✔ Successfully passed performance, safety, and packaging tests (ISTA-6, FedEx-A)
  
• ✔ Ready for large-scale production and global launch

At HisoAir, our role extends far beyond product engineering and manufacturing. We act as a full-service partner, managing every stage of the journey to ensure our clients succeed in global markets — from certifications and project timelines to logistics and marketing.